How has COVID-19 affected the demand for and sales of cross-country ski equipment? – The mail

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The cross-country ski equipment market in Europe holds a significant share of the global market share due to its geographic advantage and increased government investment in the tourism sector, followed by North America. Growing norms of middle class households around the world as well as people’s preference to visit adventurous places for recreational activities and complete the expanding market. Considerable investment is observed in research and development to familiarize consumers with advanced ski equipment to prevent falls and facilitate sliding on soft snow.

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According to the latest revised report from Fact.MR, the demand analysis for cross-country ski equipment is estimated to be over US $ 1 billion in 2021 and is expected to grow 1.7 times by 2031, at a CAGR of almost 6%.

Key points of the market research

  • Classic racing and performance skis account for the largest market share of 15.5% and are expected to hold a market value of $ 225 million by the end of 2031.
  • In terms of end use, the institutional level holds the highest value and is expected to reach $ 794 million by the end of 2031.
  • As part of the sales channel, specialty stores hold a 35.3% market share and will provide an absolute dollar opportunity of US $ 282 million over the next ten years.
  • The market in Europe will lose 753.5 BPS over the forecast years, but increase 1.5 times from 2021 to 2031.
  • The Alps, under the countries segment in Europe, will hold the highest market share of 37.9% in 2021, and is expected to grow at a CAGR of almost 6% over the forecast years.

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Key market segments covered

  • By product
    • Ski touring
    • Classic racing and performance skis
    • Metal-edged touring skis
    • Hiking boots
    • Classic running and performance boots
    • Hiking boots with metal edges
    • New Nordic Standard Bindings (NNN)
    • Bindings Salomon Nordic System (SNS)
    • Poles

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  • By price range
    • Budget-friendly cross-country ski equipment
    • Mid-range cross-country ski equipment
    • Top-of-the-range cross-country ski equipment
    • Super premium cross-country ski equipment
  • By end user
    • Cross-country ski equipment for individuals
    • Institutional cross-country ski equipment
    • Professional cross-country ski equipment
      • Cross-country ski equipment for beginners
      • Cross-country ski equipment for intermediates
      • Advanced cross-country ski equipment
  • By sales channel
    • Direct sale of cross-country ski equipment
    • Cross-country ski equipment sold in franchise stores
    • Cross-country ski equipment sold in specialized stores
    • Cross-country ski equipment online sale

Winning strategy

Major stakeholders have invested in research and development to develop lighter equipment with longer life and greater flexibility. These advancements would propel the sports industry forward in the medium to long term forecast period including the cross country ski equipment market.

Read more trend reports and the like from Fact.MR – https://www.globenewswire.com/en/news-release/2018/02/26/1387162/0/en/4-Takeaways-from-Fact- MR-s -Exclusive-Forecast-on-Global-Softball-Apparel-Market.html

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