Businesses offer flexible spending ahead of busy holiday season
NEW YORK, September 23, 2021 / PRNewswire / – After payment (ASX: APT), the leader in Buy Now, Pay Later payments, today announced its partnership with New trend, a leading e-commerce fashion platform, to provide shoppers with a more flexible payment method, just in time for the fall shopping season. Now, consumers who buy Fashion Nova online will have the option to pay responsibly with Afterpay at checkout, in four interest-free installments.1.
The addition of Fashion Nova comes after a very successful year-end for Afterpay, during which the company’s customers in North America grew to almost 20 million – with 90% of orders placed by repeat customers2. Afterpay’s customer base is largely at the forefront of Gen Z and Gen Y, and in fact, Gen Z is the fastest growing demographic on the platform. The partnership is a joint effort of brands to make fashion more accessible to these young consumers.
Fashion Nova values ​​accessibility and affordability – it’s part of the foundation on which the company was built. Founder & CEO Richard Saghian said, “We always pride ourselves on providing consumers with easy and affordable access to the hottest styles. Partnering with Afterpay further allows our customers to purchase their favorite looks in a way that is both transparent and convenient.
Zahir Khoja, Managing Director of Afterpay North America, said, “As we head into fall and the busy holiday season, now is the perfect time to introduce Fashion Nova to the Afterpay platform as shoppers look to update their wardrobes. This partnership stems from our shared desire to serve the very powerful Gen Z consumers, who prefer to spend their money responsibly and pay over time with Afterpay. “
Fashion Nova joins Afterpay’s already extensive network of nearly 100,000 global retailers, which enables customers to receive items immediately and pay over time, with no revolving debt or interest. Merchants benefit from the company’s highly engaged customer base, as the Afterpay Shop directory generates an average of one million merchant referrals around the world per day.3.
About Afterpay Limited
Afterpay Limited (ASX: APT) is transforming the way we pay by allowing customers to buy products immediately and pay for their purchases in four installments, always without interest. The service is completely free for customers who pay on time, which helps people spend responsibly without incurring interest or taking on more debt. From June 30, 2021, Afterpay is offered by nearly 100,000 of the world’s favorite retailers and nearly 20 million registered customers in North America alone4.
After payment is currently available in Australia, Canada, New Zealand, United States and the UK, France, Italy and Spain, where it is known as Clearpay. Afterpay’s mission is to propel an economy in which everyone wins.
About Fashion Nova
Fashion Nova is the world’s leading fast-to-market clothing and lifestyle brand. It is renowned for bringing the season’s most sought-after styles to millions of people around the world, earning it the title of the most searched fashion brand on Google in 2018. As a Los Angeles company based with 5 retail stores across Southern california, Fashion Nova sells collections for women, men, curves and children. It is a pop culture phenomenon, reaching an impressive number of over 25 million social media subscribers, including famous fans and collaborators.
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SOURCE Afterpay
