BACARDÍ® rum brings a Caribbean touch to the holiday season with a brand new “Winter Summerland” campaign, a collection with Aviator Nation and the return of BACARDÍ Coquito

THE WORLD’S MOST AWARDED RUM BRAND INVITES CONSUMERS TO HOST THEIR WINTER SEASON WITH THE LAUNCH OF ITS FIRST NEW HOLIDAY CREATION IN YEARS, A NEW PARTNERSHIP WITH AVIATOR NATION AND THE RETURN OF COQUITO FAN FAVORITE

HAMILTON from Bermuda, November 18, 2021 / PRNewswire / – As the holiday countdown is in full swing, BACARDÃ knows that everyone could enjoy a little extra joy in their lives. That’s why the iconic rum brand is bringing island warmth to the season with three exciting new holiday announcements. By January, BACARDÃ will launch a new campaign called “Winter Summerland”, to invite people to rise up with the unexpected and take “vacation after vacation”. In addition, BACARDÃ will also launch a limited edition capsule collection with Aviator Nation, and bring back the favorite ready-to-serve spirit of the season – BACARDÃ Coquito Coconut Cream Liqueur.

To kick off the holiday season, BACARDÃ released a series of â€œWinter Summerlandâ€ spots, marking the brand’s first holiday campaign in years. Composed of three vignettes: 15, the campaign shows how sipping a BACARDÃ cocktail inspires a Caribbean summer mood, whatever the time of year.

All of the films in the “Winter Summerland” campaign will share a common character: an elegant, brightly dressed local who pedals his colorful cocktail cart meets Caribbean audio system. Using his powerful, rock beats, the bartender / DJ shakes up the season and reveals playful, tropical “Winter Summerlands” hidden beneath what appear to be cliched snowy vacation scenes. When the unveiling takes place, viewers will see people living in the tropics indulge in spontaneous island revelry with a BACARDÃ-inspired summer mood. Designed and created by BBDO New York, the â€œWinter Summerlandâ€ commercials will air from 9/11 to 31/1 and will be broadcast on Instagram, Facebook, Pinterest, Snapchat, YouTube, Pandora, Soundcloud, iHeart Radio and National TV in the whole world. Finally, in December, BACARDÃ will also take over the iconic Times Square billboards for an epic hour-long showcase of the â€œWinter Summerlandâ€ spots.

In ‘Chalet, ‘the elegant bartender climbs up to what appears to be a snowy ski chalet. As its “Sound of Rum” draws closer, the vibrations of the music shake the snow to reveal that it is in fact a colorful beach bungalow filled with locals celebrating the season with BACARDÃ Reserva Ocho.
In ‘Ice domes, ‘the cyclist passes through a cluster of what looks like snow domes on an icy beach. Once again, its eye-catching island riddim shakes the snow off, revealing holiday revelers dancing under colorful umbrellas while enjoying spicy BACARDÃ cocktails.
The last place, ‘Trees, ‘features the same bartender / DJ rolling his cart through what appears to be a pine forest buried in fresh powder. As it cuts through with its powerful bass, snow falls to reveal that it is in fact snow-capped palm trees with colorful beach hammocks looming up containing brightly dressed guests holding BACARDÃ Mojitos.

â€œAfter last year, BACARDÃ knew it was the perfect time to unveil something a little unexpected – a holiday campaign to close 2021 with a snowy, but delightfully cheerful and sunny ‘Winter Summerland’. This new campaign aims to infuse a sense of spontaneity into the holidays, reinventing the way we approach the holiday season, â€said Ned Duggan, Global Senior Vice President for BACARDÃ Rum. “We hope this new campaign, along with our other holiday initiatives, will spark joy and inspire people to consider rum with their loved ones as they celebrate this holiday season.”

To stay in the â€œWinter Summerlandâ€ spirit, BACARDÃ is also teaming up with Aviator Nation to launch a limited edition clothing collection, making giveaways much easier this year. Aviator Nation is a Californialoungewear brand, emblematic of the island vibes intrinsic to the BACARDÃ brand. The collection will feature Aviator Nation’s iconic striped styles infused with the iconic BACARDÃ identity through colourways. The collection is now on sale and will be available for purchase at Shop.Bacardi.com. Suggested retail prices are $ 48.00 for the hat, $ 156.00 for joggers and $ 189.00 for the zip hoodie.

BACARDÃ will also own the next holiday drinking occasion with the return of the fan favorite ready-to-serve BACARDÃ Coquito, bringing the magic of the classic Caribbean holiday drink to cocktail lovers nationwide. Reminiscent of eggnog on a tropical vacation, this traditional libation is one that guests and gift recipients are sure to enjoy sipping on during the holiday festivities. BACARDÃ Coquito is available for a suggested retail price of $ 19.99 (750 ml) on ReserveBar, drizzle and in select grocery and liquor stores across the country, while supplies last.

To offer BACARDÃ rum and cocktails kits this season, go to www.DrinkBACARDI.com, and for more information on BACARDÃ rum, visit www.BACARDI.com.

About BACARDÃÂ® Rum – The most awarded rum in the world
In 1862, in the town of Santiago of Cuba, the founder Don Facundo BacardÃ MassÃ³ revolutionized the spirits industry by creating a light rum with a particularly sweet taste – BACARDÃ. The unique taste of BACARDÃ rum inspired cocktail pioneers to invent some of the world’s most famous recipes, including BACARDÃ Mojito, BACARDÃ Daiquiri, BACARDÃ Cuba Libre, BACARDÃ PiÃ±a Colada and BACARDÃ El Presidente. BACARDÃ rum is the most awarded alcohol in the world, with more than 900 awards for quality, taste and innovation. Today, BACARDÃ rum is produced mainly in Porto Rico where it is designed to ensure that the taste remains the same today as it was when it was first blended in 1862. www.BACARDÃ.com

The BACARDÃ brand is part of the Bacardi Limited portfolio, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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